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My vision for design & innovation
PURPOSE
I create with intention, ensuring every solution aligns with my client's goals and drives positive impact in wellness, food, and sustainability.
STRATEGY
I approach every project with a clear vision and thoughtful planning, blending creativity with precision to achieve lasting results.
KINDNESS
Empathy and care guide my work, fostering collaboration and crafting solutions that nurture people and the planet.
STRATEGIC BRAND DEVELOPMENT
I collaborate with conscious entrepreneurs to craft brands that are not only visually engaging but also deeply aligned with their purpose. From brand identity to storytelling, I ensure that every element reflects your mission, creating a cohesive experience that resonates with your audience. Whether it's food, wellness, or sustainability, your brand will stand out with authenticity and impact.
How we can collaborate
PRODUCT & CONCEPT DESIGN
Drawing from my experience in food design, I work with you to develop innovative, sustainable products that speak to today’s wellness-driven consumers. From ideation and key ingredients to packaging and identity, I ensure that each product reflects your brand's values and meets market demand.
CONSULTING & COLLABORATION
We’ll partner to develop tailored strategies that combine food systems knowledge, wellness trends, and sustainable practices. Whether it's designing new product lines, enhancing brand strategies, or launching experiential marketing campaigns, my holistic approach will help you grow with intention.
Design meets food & wellness
Josefina is a Strategic Designer from Chile with five years of experience in branding for conscious entrepreneurs across diverse international contexts. An insatiable curiosity, proactive mindset, and resilience fuel her journey to understand the role of design in nature and holistic well-being.
Holding a Master’s Degree in Design for Food from Politecnico di Milano, she has deepened her expertise in gastronomy and circular food systems. At ESTUDIO 22, she collaborates worldwide with purpose-driven projects, developing unique concepts, products and experiences that encourage mindful living.
"Whatever you are looking for, is looking for you too"
WELLNESS &
HEALTH
You’re creating products, services or experiences that promote health and well-being, focusing on niche offerings that resonate with a mindful audience. You encourage self care practices and slow living.
Yoga studios, Nutritionists, Wellness retreats, Surf schools, Healing therapies, Eco-conscious beauty, Interiors.
FOOD & GASTRONOMY
You’re passionate about creating healthy products or unique culinary experiences, valuing creativity and sustainability over mass production. I work with independent food ventures that prioritize craft and quality.
Restaurants, Bakeries, Coffee Shops, Catering, Independent Chefs, Start Ups, Culinary Schools.
ADVOCACY FOR NATURE
You’re focused on creating impactful, eco-conscious products, preferring to build thoughtful, restorative brands that are respectful to their environment, rather than large-scale commercial enterprises.
Zero Waste products, Plants and flowers, Ethical Slow Fashion, Business Consultants, Innovation, Biomaterials.
Kind words
"WOW. I don’t even know where to start. First of all, thank you for all the time and effort you put into this, I really appreciate it from the bottom of my heart. This definitely exceeded my expectations and I cannot even put into words how happy I am! I got really emotional seeing it all coming together. I barely answered your questions but somehow you’ve managed to speak my mind, I LOVE what you did with the core values section, the archetype is just perfect that I almost cried. That was so on point! The graphic elements are just perfect."
Dana x Calypso Aesthetics
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